Wayve Media Agency Wins at the MENA Search Awards
- Aida O. Roth
- 4 days ago
- 2 min read
Following a MarCom Platinum Victory, Wayve Media Continues to Redefine Performance Marketing Excellence in the MENA Region
At Wayve Media Agency, we believe that performance marketing is not just about optimisation. It's about engineering growth engines that transforms brands. This week, we're proud to share another milestone in that journey: Wayve Media Agency has been recognised as a winner at the 2025 MENA Search Awards for our work with Carrefour, one of the region's most influential retail brands.
This announcement comes only weeks after receiving the MarCom Platinum Award for the same case study. A testament to the innovation, precision and performance-driven thinking behind our approach.
A Case Study That Set a New Benchmark
Carrefour operates in one of the most competitive digital ecosystems in the MENA region, with high-volume traffic, rapidly shifting consumer behaviour and a need for robust, scalable Search infrastructure.
Our mission was clear: build a system that not only performs, but consistently evolves.
Our award-winning strategy included an advanced search & PMax architecture, precision feed engineering and enhanced bidding systems.
These performance outcomes are what captured the attention of the judges at both MENA Search Awards and MarCom Awards.
A Partnership Built on Trust and Innovation
Carrefour's digital environment is complex, high-stakes and constantly shifting. The success of this case study was made possible by a collaborative approach grounded in transparency, experimentation and shared ambition.
We're grateful to the Carrefour team for trusting us to challenge the status quo, push the boundaries of what's possible and operate with complete agility in a fast-moving retail landscape.
The Team Behind the Excellence
Every award we win is a reflection of the people behind it.
Our strategists, analysts, data engineers and campaign specialists treat each project like its own business, optimising beyond surface metrics and building solutions that drive long-term growth, not just short-term wins.
This recognition belongs to every member of the Wayve Media Team.
What This Means for the Future
Winning at the MENA Search Awards, directly after securing a MarCom Platinum, solidifies Wayve Media as one of the region's leading performance partners for data-driven brands.
It reinforces our belief that precision, innovation and scalability are the pillars of truly great marketing.
And it marks just the beginning of what's ahead.
Wayve Media Agency: Where Performance Meets Precision
Our mission remains unchanged: help brands scale smarter, not louder.
With global clients across retail, FMCGm, beauty, services and eCommerce, and offices in Dubai and Stockholm, we continue to build the future of digital performance rooted in data, creativity and technical excellence.
For brands ready to unlock their next stage of growth, Wayve Media Agency is here to lead the way.