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Marketing Metrics
Performance Marketing Isn't Just About ROAS–It's About Perspective
Discover why the best performance marketers focus on CAC, CLV, incrementality and sustainable growth
Aida O. Roth
Apr 152 min read
First-Party Data Is the Future of Marketing in a Cookieless World
Learn how to collect and leverage first-party data to stay compliant and boost marketing ROI.
Aida O. Roth
Apr 102 min read
From Metrics to Meaning: Why Performance Marketing Needs Data & Emotion
Track key performance marketing metrics like ROAS, POAS, and CLV—and discover how emotional storytelling, like Dove’s Real Beauty campaign,
Aida O. Roth
Apr 92 min read
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