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From Metrics to Meaning: Why Performance Marketing Needs Data & Emotion
Track key performance marketing metrics like ROAS, POAS, and CLV—and discover how emotional storytelling, like Dove’s Real Beauty campaign,

Aida O. Roth
Apr 92 min read


Branding vs. Performance Marketing: Why You Need Both
In the fast-paced world of digital marketing, there's an ongoing debate: Branding or Performance Marketing? Many businesses focus heavily on

Aida O. Roth
Mar 312 min read
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